Learn Marketing from Neil and Eric Get Started
Episode #1388
How to Send Seinfeld Emails
May 20, 2020

In episode #1388, we talk about how to send Seinfeld emails. What are Seinfeld emails though? When you send a Seinfeld email to your subscribers, you write about something that has an arbitrary relationship to your product or service in a way that helps you sell that product or service. We talk about how to come up with these types of emails, how to send them to your list, and the pros and cons of this strategy today!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Send Seinfeld Emails.
  • [00:30] What our hosts mean by Seinfeld emails: emails that contain nothing, like Seinfeld.
  • [01:06] Relating content about daily qualms to your product as a way of pitching it.
  • [01:50] Pros and cons to sending Seinfeld emails: conversions versus unsubscribes.
  • [02:31] Sending educational or sales-based content rather than Seinfeld content.
  • [03:00] Remembering not to flood your audience with frequent Seinfeld emails.
  • [03:28] Using the soap opera strategy to take your audience through emotional roller coasters. 
  • [04:34] That’s it for today!
  • [04:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Seinfeld

Delta Airlines

Ben Settle

Ryan Deiss

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

Discover Latest Episodes

Episode #1513
7 Tools to Grow Your Traffic
September 25, 2020

In episode #1513, we share seven tools that will help you grow your traffic. When trying to ramp up your traffic, whether it be on YouTube, Facebook, Instagram, WordPress, or your website, it is all a...

Episode #1512
7 Tools to Grow Your SaaS Company
September 24, 2020

In episode #1512, you’ll hear about seven tools you can use to grow your SaaS company from us. Whether you’re working B2B or B2C, having the best tools for note-taking, A/B testing, decreasing chu...

Episode
Clickfunnels CMO John Parkes Reveals Key Marketing Hacks That Scaled Them Past $150M Revenue
September 23, 2020

In this special episode of Marketing School we speak to the 'traffic guy', John Parkes, who is CMO of ClickFunnels! At Marketing School we are big fans of the company and their amazing co-founder, Rus...