Episode #1132
How to Set Up Effective Channel Partnerships
September 06, 2019

In episode #1132, we talk about setting up effective channel partnerships and the benefit that can be garnered from this. We look at different types of partnerships, how to reach out, and the patience it takes to allow them to grow naturally. Listen in to get the best advice on building the most beneficial partnerships for your business! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Set Up Effective Channel Partnerships.
  • [00:40] What is the definition of a ‘channel partnership’.
  • [01:12] Different ways to make use of this idea.
  • [01:49] Reaching out, offering value and starting a relationship on the right foot.
  • [02:50] The best kind of partnerships are based on mutual value adds.
  • [03:25] Most of the best channel partnerships are cheap and effective!
  • [04:19] Partnership generation; conferences and reaching out through email.
  • [04:37] Patience through the slow building nature of relationships. 
  • [05:01] Partnerships do not rely on algorithms and are a great source of diversification.
  • [05:37] That’s it for today!
  • [05:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

Discover Latest Episodes

Episode
What big brands actually sell, Mcdonald’s Netherlands put up unbranded billboards that smell like french fries, Is the marketing industry recovering?, and The Instagram $1B acquisition revisited – how to think about m&a
April 23, 2024

In episode #2722, we discuss why big brands like Mcdonald's and Nike sell experiences and feelings through storytelling, if the marketing industry is recovering, the challenges faced by ESPN due to co...

Episode
Experiments we are running and Tools we are using
April 22, 2024

In episode #2722, we discuss the current experiments and tools we're working on in our marketing efforts. We talk about using AI tools to summarize popular articles and generate backlinks, to automate...

Episode
The Writing Secrets That Create Billionaires
April 18, 2024

In this episode, I had David Perell – a writing teacher, Founder of “Write of Passage” school, and the host of ”How I Write” podcast. David shares his passion for teaching writing, the conce...