In episode #2603, We discuss how to spend on marketing in a tough economic period. We emphasize the importance of being methodical and profitable with our marketing spend, rather than focusing solely on growth. We also highlight the need for discipline and efficiency in marketing, especially in the current economic climate. We share personal anecdotes and insights to illustrate our points and provide actionable advice for marketers.
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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
- (00:00) Today’s topic: How to Spend on Marketing the Right Way
- (00:14) Discussion on the importance of being profitable in marketing
- (01:19) The best way to scale marketing is slow and steady
- (03:12) The need for discipline and efficiency in marketing
- (03:55) Scaling up marketing requires a gradual approach
- (04:21) The benefits of slow and steady marketing
- (04:45) The importance of being smart and avoiding pitfalls
- (05:18) Buying cheap attention in the current economy
- (05:34) That’s it for today! Don’t forget to rate, review, and subscribe!
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- X @ericosiu
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