In episode #2603, We discuss how to spend on marketing in a tough economic period. We emphasize the importance of being methodical and profitable with our marketing spend, rather than focusing solely on growth. We also highlight the need for discipline and efficiency in marketing, especially in the current economic climate. We share personal anecdotes and insights to illustrate our points and provide actionable advice for marketers.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: How to Spend on Marketing the Right Way
[00:14] Discussion on the importance of being profitable in marketing
[01:19] The best way to scale marketing is slow and steady
[03:12] The need for discipline and efficiency in marketing
[03:55] Scaling up marketing requires a gradual approach
[04:21] The benefits of slow and steady marketing
[04:45] The importance of being smart and avoiding pitfalls
[05:18] Buying cheap attention in the current economy
[05:34] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Google Ads and Meta Ads
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Learn more about your ad choices. Visit megaphone.fm/adchoices
Discover Latest Episodes
In episode #2626, We discuss the concept of the creativity faucet and how it can help overcome writer's block and generate better content. We suggest using Twitter or reading to get ideas and warm up ...
In episode #2625, We discuss the difference between audience TAM (Total Addressable Market) and revenue TAM. We explain that venture capitalists often look at the total addressable market when investi...
In episode #2624, We discuss the breakdown of the New York Times' revenue. We highlight the significant role of affiliate marketing in generating income for the company, with Wirecutter affiliate comm...