Episode #
How to Spend on Marketing the Right Way
November 07, 2023

In episode #2603, We discuss how to spend on marketing in a tough economic period. We emphasize the importance of being methodical and profitable with our marketing spend, rather than focusing solely on growth. We also highlight the need for discipline and efficiency in marketing, especially in the current economic climate. We share personal anecdotes and insights to illustrate our points and provide actionable advice for marketers.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT


  • (00:00) Today’s topic: How to Spend on Marketing the Right Way
  • (00:14) Discussion on the importance of being profitable in marketing
  • (01:19) The best way to scale marketing is slow and steady
  • (03:12) The need for discipline and efficiency in marketing
  • (03:55) Scaling up marketing requires a gradual approach
  • (04:21) The benefits of slow and steady marketing
  • (04:45) The importance of being smart and avoiding pitfalls
  • (05:18) Buying cheap attention in the current economy
  • (05:34) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Leave Some Feedback:

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Discover Latest Episodes

Zoominfo’s SEO gets torched, The early winner of AI is…consultants?, How Steve Jobs was taught what a good ad looks like, and Google dropping continuous scroll in search results
July 12, 2024

In episode #2777, we discuss the collapse of ZoomInfo's organic traffic, the short-term gains and long-term drawbacks of certain SEO strategies, the success of consulting companies in the AI boom, the...

Does embedding YouTube videos help with SEO rankings?, Over-optimized SEO features associated with Google traffic declines, CMO tenure falls to lowest level in more than a decade, and AI will make marketing harder, not easier
July 11, 2024

In episode #2776, we discuss embedding YouTube videos to boost website traffic and conversions, Google's preference for its own platforms, and the challenges CMOs face with short tenures and AI's grow...

Perplexity’s keyword visibility goes up 86%, Why mainstream media is dead, and SaaS companies are spending $2.64 to generate $1 of revenue
July 09, 2024

In episode #2775, we discuss programmatic SEO, the effectiveness of AI overviews, the rise of podcasts and the decline of mainstream media, the challenges of SaaS companies in generating revenue, the ...