Episode #1419
How to Spot Marketing Opportunities When Growth is Flat
June 20, 2020

In episode #1419, we show you how to spot marketing opportunities when growth is flat!

Tune in and hear the best tips for when, how, and how much to adjust your business model in times of crisis. We talk about why you should rather focus on conversion rates than trying to find new channels, and a whole lot more!

 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Spot Marketing Opportunities When Growth is Flat.
  • [00:30] Why looking for new channels is a big mistake when growth is flat.
  • [00:57] Opening doors on existing channels through conversion rate optimization.
  • [01:35] Letting go of your original business model and adjusting to meet new conditions.
  • [02:49] When to know when to pivot: when things are declining, not flat.
  • [03:20] Constantly innovating by ‘killing your business’.
  • [04:00] Sometimes you don’t need a drastic change; focus on surviving right now.
  • [04:32] Using tools like ConversionXL, VWO, and Spiralyze to optimize conversions. 
  • [04:55] That’s it for today!
  • [04:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

 

Links Mentioned in Today’s Episode:

 

Peep Laja

ConversionXL

VWO

Spiralyze

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

Discover Latest Episodes

Episode
5 Tools to Help Scale Up Your Content Production #2300
December 06, 2022

In episode #2300, we share five tools that can help you scale your content production! If you are looking to save time, improve your materials, and keep moving forward, you have come to the right plac...

Episode
Do White Papers and Webinars Still Work? #2299
December 05, 2022

In episode #2299, we talk about whether white papers and webinars still work! Moving into the new year, we wanted to share some of our thoughts on the efficacy of these two avenues, and our approach t...

Episode
Eric’s Content Plan for 2023 #2298
December 04, 2022

In episode #2298, we speak about Eric's content plan for next year. From more conference appearances to finding a configuration that suits your exact business, there are a number of useful ideas that ...