Episode #426
How to Spy on Your Competition
September 30, 2017

In Episode #426, Eric and Neil discuss how to spy on your competition. Tune in to discover the tools that will help you see what your competitors are up to, how you can compete, and ways you can replicate their strategies.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Spy on Your Competition
  • 00:38 – Ahrefs is a great tool to use
  • 01:22 – SEMrush will show you phrases your competitors are bidding on for pay-per-click
    • 01:40 – It will give you an idea of whether you should also be bidding on those keywords
  • 02:14 – Adbeat goes deeper on ads and spend trends over time
  • 02:41 – BuiltWith will show you everything that your competitors are using
  • 03:07 – SimilarWeb will show you top categories, traffic trends and the breakdown of the traffic of a website
  • 03:45 – SpyFu and iSpionage are great tools
    • 03:50 – iSpionage shows the keyword efficiency index
  • 04:42 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool
  • 04:59 – That’s it for today’s episode!

3 Key Points:

  1. Leverage the tools that will help you become BETTER than your competitors.
  2. Track to see if your strategies are working or if you’re just wasting your money.
  3. Spying on your competitors is healthy for a business.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
How to Win Big Enterprise Logos
September 16, 2025

In this episode #3041, Eric and Neil discuss how to win big enterprise logos by focusing on relationships, networking, and long-term trust. They explain the role of RFPs, challenges in tracking leads,...

Episode
AI Doesn’t Drive Revenue Today!
September 15, 2025

In this episode #3040, Eric and Neil discuss how businesses are using AI in marketing but struggling to see real revenue results, pointing out that most companies focus on flashy tools rather than KPI...

Episode
Millionaire CEO’s PR Disaster, Elon’s Visionary Skills, and the $28B Pop Mart Lesson From China
September 11, 2025

In this episode #3039, Eric Siu and Neil Patel discuss a wide range of business lessons, from a viral US Open controversy to Elon Musk’s unique communication style and the rise of Pop Mart in China....