In episode #629, Eric and Neil Discuss how to get started in SEO. Tune in to hear what’s changed and how you can get a successful start doing SEO.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Start in SEO
• [00:45] The biggest thing that Eric and Neil are seeing right now is that the path to success has changed.
• [01:18] If you spend a year practicing SEO on your own website, that’s no longer the way to go.
• [01:35] You should practice on someone else’s older website.
• [01:52] Hit up a ton of people offering your services for free.
• [02:00] It’s easier to grow a business than it is to start one.
• [02:25] During a TED Talk Eric saw, a Harvard Professor outlined the three elements of trust: authenticity, empathy, and logic.
• [02:45] When you develop your skills for free, you will eventually earn clients.
• [03:14] You will probably have to email 15-17 people before you get a solid “yes” when it comes to offering your services for free.
• [03:40] Make sure that the person to whom you offer your services is as committed as you are.
• [03:59] Even if you are working for free, make sure you get a contract to get the time that you need.
• [04:38] A semantic search tool was just released from a developer at Google.
• [04:57] Be aware that this is the future of searching and it will affect your SEO.
• [05:42] SEO and Sales are similar.
• [05:58] SEO is trying to sell yourself and get a link.
• [06:04] Victor Antonio has a great YouTube page about sales.
• [06:24] Most new SEO workers focus on traffic from relevant keywords, which Neil thinks is a terrible idea.
• [06:37] Just because you get more relevant traffic, doesn’t mean you get more sales.
• [06:50] Instead, look at Google Analytics, see where your ROI is coming from, focus on increasing traffic to the landing pages with the most revenue.
• [07:21] That’s it for today!
• [07:25] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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