Episode #629
How to Start in SEO 
April 21, 2018

In episode #629, Eric and Neil Discuss how to get started in SEO. Tune in to hear what’s changed and how you can get a successful start doing SEO.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Start in SEO
  • [00:45] The biggest thing that Eric and Neil are seeing right now is that the path to success has changed.
  • [01:18] If you spend a year practicing SEO on your own website, that’s no longer the way to go.
  • [01:35] You should practice on someone else’s older website.
  • [01:52] Hit up a ton of people offering your services for free.
  • [02:00] It’s easier to grow a business than it is to start one.
  • [02:25] During a TED Talk Eric saw, a Harvard Professor outlined the three elements of trust: authenticity, empathy, and logic.
  • [02:45] When you develop your skills for free, you will eventually earn clients.
  • [03:14] You will probably have to email 15-17 people before you get a solid “yes” when it comes to offering your services for free.
  • [03:40] Make sure that the person to whom you offer your services is as committed as you are.
  • [03:59] Even if you are working for free, make sure you get a contract to get the time that you need.
  • [04:38] A semantic search tool was just released from a developer at Google.
  • [04:57] Be aware that this is the future of searching and it will affect your SEO.
  • [05:42] SEO and Sales are similar.
  • [05:58] SEO is trying to sell yourself and get a link.
  • [06:04] Victor Antonio has a great YouTube page about sales.
  • [06:24] Most new SEO workers focus on traffic from relevant keywords, which Neil thinks is a terrible idea.
  • [06:37] Just because you get more relevant traffic, doesn’t mean you get more sales.
  • [06:50] Instead, look at Google Analytics, see where your ROI is coming from, focus on increasing traffic to the landing pages with the most revenue.
  • [07:21] That’s it for today!
  • [07:25] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
ChatGPT Quietly Switches From Bing to Google
July 14, 2025

In this episode #3004, Eric Siu and Neil Patel discuss the shift from Bing to Google and the Microsoft-OpenAI partnership’s impact on businesses. They cover how marketing agencies are evolving amid ...

Episode
MrBeast’s SaaS Decision – A Mistake?, Pay per Crawl Launches for AI, Listicles Are Back, Why You Need Them for LLMs, How LLMs Will Rank You in the Future, AI Content Farms Are the New Arbitrage?
July 10, 2025

In this episode #3003, Eric Siu and Neil Patel discuss MrBeast's ViewStats and the AI thumbnail backlash, Cloudflare's pay-to-play model, and how LLMs are shaping the future of SEO. They also cover th...

Episode
The Collapse of Jaguar, How Meta Is Buying OpenAI Right in Front of Us, AI Mode vs. Classic Search Data, ChatGPT 5 Will Be INSANE
July 09, 2025

In this episode #3002, Eric Siu and Neil Patel discuss the collapse of Jaguar due to marketing missteps and the importance of understanding core audiences. They dive into Meta's AI acquisitions, compa...