Episode #421
How to Stay Consistent With Your Content Marketing
September 25, 2017

In Episode #421, Eric and Neil discuss how to stay consistent with your content marketing. Tune in to learn the importance of following a routine, creating a content calendar and sticking to a 30-day timeframe.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Stay Consistent With Your Content Marketing
  • 00:34 – Have a routine in place that you will follow
    • 00:47 – Eric has his routine on his calendar
  • 01:08 – Create a content calendar
    • 01:24 – This works the best for Neil
  • 01:34 – Neil uses Excel while Eric uses Smartsheet, which is almost the same tool
    • 01:42 – Whatever you use, make sure to stick with it
  • 01:57 – Content repurposing helps with consistency
  • 02:28 – Your calendar works best with a 30-day timeframe; make updates on the content that you will create
  • 02:46 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool
  • 03:00 – That’s it for today’s episode!

3 Key Points:

  1. Create and follow a routine for your content marketing.
  2. A content calendar will help you stay focused on the tasks at hand.
  3. A 30-day timeframe is the best length of time to work with because of the amount of updates you’ll need to make.

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