In episode #1852, we talk about how to structure your blog according to the ‘blog plus’ model. If you look at companies like HubSpot or NP Digital, you’ll notice that their websites don’t just have a blog section but an entire resources section that includes but is not limited to their blog-based content. Using this model means you can put all the content you make in one place, which makes far more sense.
TIME-STAMPED SHOW NOTES:
- [00:25] Today’s topic: How to Structure Your Blog in 2021
- [00:26] Using a ‘blog plus’ content model with additional resources.
- [01:06] How Neil organizes his website using a blog plus model.
- [01:49] Making all your content easily accessible if you make a lot of different types.
- [02:22] Running tests to see which content types are doing the best and worst.
- [02:54] That’s it for today!
- [02:55] Go to marketingschool.io/live to join our community.
Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at http://www.marketingschool.io/pro
Links Mentioned in Today’s Episode:
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Discover Latest Episodes
In this episode #3007, Eric Siu and Neil Patel discuss how AI is reshaping jobs and transforming marketing strategies. They explore the power of brand and distribution as moats, the rise of LLMO, and ...
In this episode #3006, Eric Siu and Neil Patel discuss how enduring discomfort is key to achieving excellence. They share concerns about raising resilient children in comfortable environments and high...
In this episode #3005, Eric Siu and Neil Patel discuss how Google’s ranking algorithm works and why controlling your narrative matters in organizations. They explore how storytelling drives business...