Episode #954
How to Structure Your SEO Team 
March 12, 2019

In episode #954, we discuss how you should structure your SEO team. Tune in to hear how you should structure your SEO team for greater success.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Structure Your SEO Team
  • [00:45] Neil does a region-based search for team members.
  • [01:05] He likes to look internationally for people to write content for their native country.
  • [01:45] Eric once worked for an SEO strategist.
  • [02:05] On this team, there was a lead, a strategist, and a tactician.
  • [02:25] This was for a large company, so this won’t necessary be smart to replicate at a smaller company.
  • [02:45] For smaller companies, you can have a manager and team members that serve specific purposes, like social and link-building.
  • [03:25] It’s very important to hire someone for content repurposing.
  • [04:45] Eric used to post Marketing School on YouTube, but has since stopped, because it was hurting the channel.
  • [05:15] Heavy content is important when you’re starting out.
  • [05:41] That’s it for today!
  • [05:47] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Netflix posts to YouTube to steal back the traffic, Building startups via Telegram, and more
March 28, 2024

In episode #2708, We discuss various marketing strategies and trends, including Netflix's approach of posting clips on YouTube, the impact of social media on distribution, the decline of movi...

Episode
How Pat Flynn Built Deep Pocket Monster to 850k Subs In A Blink Of An Eye
March 27, 2024

Pat Flynn and Eric Siu share key insights for entrepreneurial success, emphasizing storytelling, overcoming comparison, and building community. They highlight the evolution of income reports and the i...

Episode
Gartner predicts search traffic will drop 26%, 40% of Americans use TikTok for search, Newsletter businesses are bad, The marketing of Bitcoin, and more
March 27, 2024

In episode #2707, we discuss Gartner's prediction of a 26% drop in search traffic, the increasing popularity of alternative platforms and social networks, and the significant inflows of assets into Bi...