In episode #1756, we talk about how to succeed in podcasting in 2021. Neil and Eric have been in the podcasting game for a long time and have learned a lot since this podcast sounded like it was recorded in a bathroom! Tune in and learn how to assess the success of your show, how to  improve it based on the data, and a whole lot more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Succeed in Podcasting in 2021.
• [00:28] How long we have been doing podcasting for.
• [01:18] Aim for a daily podcast and be sure to repurpose it.
• [01:53] How to push the marketing of your podcast hard at first.
• [03:01] Play around with your calls to action.
• [03:10] Show as many episodes as possible on the hosting page.
• [03:35] Working out how to keep retention rates up.
• [04:03] Why Neil and Eric upgraded their mics.
• [05:05] Be sure to watch your analytics and optimize based on your insights.
• [06:48] Advertising your podcast by doing collaborations.
• [07:14] Why lots of downloads aren’t an indicator of success.
• [07:45] Go to marketingschool.io/live to hang out with Neil and Eric in September.

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Links Mentioned in Today’s Episode:

Chartable

Heil PR40

RØDEcaster Pro

Libsyn

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• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu