Episode #
How to Take Accountability for Your Marketing Screwups
March 30, 2023

In episode #2413, we discuss how to take accountability for your marketing screwups. At the end of the day, it doesn’t matter what kind of marketing genius you are, you will screw up at some point. What matters is staying humble, being open to receiving feedback, and owning up to your mistakes. Join us as we offer examples of our biggest marketing screwups and how we took accountability for them. We also share some tips to help you prevent these kinds of mistakes from happening again, plus so much more! Tune in today.


  • [00:25] Today’s topic: How to Take Accountability for Your Marketing Screwups.
  • [00:35] Eric shares a story of a marketing screwup that “ruined everyone’s day.”
  • [02:25] The importance of being open to feedback when you make mistakes.
  • [02:40] A look at why Neil took accountability for a mistake that his team made.
  • [04:30] Putting systems and procedures in place to prevent mistakes from happening again.
  • [05:52] A live example that you can follow while you listen.
  • [07:41] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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