Episode #498
How to Throw a Virtual Conference When You Have No Audience
December 11, 2017

In episode #498, Eric and Neil discuss how to throw a virtual conference when you don’t have a built-in audience. Tune in for tips and tricks for building an audience and making sure your information reaches the masses. 

Time-Stamped Show Notes: 

  • [00:27] Today’s Topic: How to Throw a Virtual Conference When You Have No Audience
  • [00:37] When Eric attempted to throw a virtual conference a few years ago, he had no audience.
  • [00:45] When throwing a conference, you must, first and foremost, set your goal or objective.
  • [00:59] Eric reached out to a lot of people that he thought would be “smart”; he then had them record segments and let them blast their email lists. He made it easy for them to share the event with their social media following.
  • [01:30] Eric made sure to make other people’s involvement as easy as possible, by fitting it around their schedules and workflow.
  • [01:50] The end result was that they collected 6000 or so emails and sold a bunch of recordings of the conference for a total of about $5000.
  • [02:15] Neil supports Eric’s method and says that you have to recruit popular people who will help bring in an audience. This doesn’t mean big names necessarily, but rather people with a big following and a long email list.
  • [02:50] Also, go after companies that have a big following and offer them the opportunity to have a new platform.
  • [03:10] Crowdcast is a great product to use for these virtual conferences (It worked for Eric, but it crashed when Neil pulled in too many viewers).
  • [03:46] Google Hangouts has also worked for this type of venture, but you have to make sure that everything is well coordinated.
  • [03:51] In this case, well coordinated means sending out email or social media blasts for each segment with enough headway to get viewers or hangout members.
  • [04:05] To stay coordinated, use a scheduling tool like Buffer or Edgar for your social media channels. Paid ads work, as well.
  • [04:29] Collecting email addresses is a forgotten, but necessary art.
  • [04:35] Corporations are more likely than individuals to share their email lists, because they always want more publicity.
  • [05:03] That’s it for today!
  • [05:05] Eric and Neil recommend the Problem Solvers podcast, because there is an episode about Burrow, the Dollar Shave Club for couches. To listen go to singlegrain.com/solve.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Zoominfo’s SEO gets torched, The early winner of AI is…consultants?, How Steve Jobs was taught what a good ad looks like, and Google dropping continuous scroll in search results
July 12, 2024

In episode #2777, we discuss the collapse of ZoomInfo's organic traffic, the short-term gains and long-term drawbacks of certain SEO strategies, the success of consulting companies in the AI boom, the...

Episode
Does embedding YouTube videos help with SEO rankings?, Over-optimized SEO features associated with Google traffic declines, CMO tenure falls to lowest level in more than a decade, and AI will make marketing harder, not easier
July 11, 2024

In episode #2776, we discuss embedding YouTube videos to boost website traffic and conversions, Google's preference for its own platforms, and the challenges CMOs face with short tenures and AI's grow...

Episode
Perplexity’s keyword visibility goes up 86%, Why mainstream media is dead, and SaaS companies are spending $2.64 to generate $1 of revenue
July 09, 2024

In episode #2775, we discuss programmatic SEO, the effectiveness of AI overviews, the rise of podcasts and the decline of mainstream media, the challenges of SaaS companies in generating revenue, the ...