Episode #498
How to Throw a Virtual Conference When You Have No Audience
December 11, 2017

In episode #498, Eric and Neil discuss how to throw a virtual conference when you don’t have a built-in audience. Tune in for tips and tricks for building an audience and making sure your information reaches the masses. 

Time-Stamped Show Notes: 

  • [00:27] Today’s Topic: How to Throw a Virtual Conference When You Have No Audience
  • [00:37] When Eric attempted to throw a virtual conference a few years ago, he had no audience.
  • [00:45] When throwing a conference, you must, first and foremost, set your goal or objective.
  • [00:59] Eric reached out to a lot of people that he thought would be “smart”; he then had them record segments and let them blast their email lists. He made it easy for them to share the event with their social media following.
  • [01:30] Eric made sure to make other people’s involvement as easy as possible, by fitting it around their schedules and workflow.
  • [01:50] The end result was that they collected 6000 or so emails and sold a bunch of recordings of the conference for a total of about $5000.
  • [02:15] Neil supports Eric’s method and says that you have to recruit popular people who will help bring in an audience. This doesn’t mean big names necessarily, but rather people with a big following and a long email list.
  • [02:50] Also, go after companies that have a big following and offer them the opportunity to have a new platform.
  • [03:10] Crowdcast is a great product to use for these virtual conferences (It worked for Eric, but it crashed when Neil pulled in too many viewers).
  • [03:46] Google Hangouts has also worked for this type of venture, but you have to make sure that everything is well coordinated.
  • [03:51] In this case, well coordinated means sending out email or social media blasts for each segment with enough headway to get viewers or hangout members.
  • [04:05] To stay coordinated, use a scheduling tool like Buffer or Edgar for your social media channels. Paid ads work, as well.
  • [04:29] Collecting email addresses is a forgotten, but necessary art.
  • [04:35] Corporations are more likely than individuals to share their email lists, because they always want more publicity.
  • [05:03] That’s it for today!
  • [05:05] Eric and Neil recommend the Problem Solvers podcast, because there is an episode about Burrow, the Dollar Shave Club for couches. To listen go to singlegrain.com/solve.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
How Deestroying Is Reshaping The NFL #2566
September 26, 2023

In episode #2566, we turn our attention to a groundbreaking phenomenon: how YouTube creator Deestroying is challenging traditional football norms. In this episode, we dissect the strategies and innova...

Episode
How Terrible Policies Will Kill Your Business #2565
September 25, 2023

In episode #2565, we take a deep dive into the often-overlooked world of business policies and their profound impact on your success. It's a reality check that every entrepreneur needs: how seemingly ...

Episode
The Right Way to Win at YouTube in 2023 #2564
September 24, 2023

In episode #2564, we are sharing our tips for winning on YouTube in 2023. We discuss creating engagement, making fresh content, optimizing for keywords, using AI to translate your content into multipl...