Episode #1001
How to Uncover Your Competitor’s SEO Strategy
April 28, 2019

In episode #1001, we discuss how to uncover your competitor’s SEO strategy. Tune in to hear how you can figure out what works for your direct competition.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Uncover Your Competitor’s SEO Strategy
  • [00:35] You could use great free tools like Ahrefs and SEMRush.
  • [01:00] It’s about determining where they are getting the traffic.
  • [01:15] Knowing which pages they update the most could prove useful.
  • [01:56] In Ahrefs, you can see how quickly how their organic keywords are growing.
  • [03:00] Everything needs to be based off of data.
  • [03:20] Google has a new discovery portal: when you publish content, it shows you the ebb and flow of your traffic.
  • [04:00] Fix the pages that aren’t working.
  • [04:10] Look at your competitor’s link profile and see where they are getting their links from.
  • [04:55] That’s it for today!
  • [04:59] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
4 Types of Workers Right Now
February 17, 2026

Neil and Eric break down the viral AI 2x2 chart: dead weight, slop cannons, steady hands, and turbo brains. They explain why AI amplifies judgment, how most marketers misuse AI for content and outreac...

Episode
How OpenClaw Creates 100k view X Articles
February 16, 2026

This episode of Marketing School with Neil and Eric breaks down how OpenAI-powered tools are driving 100,000+ X views, booking meetings, and reshaping enterprise marketing strategy. Neil and Eric deba...

Episode
The Luxury Era of The Creator Economy Has Arrived
February 12, 2026

Neil and Eric break down how TBPN scaled to $10M+ in podcast revenue with $300+ CPMs, 20 ads per episode, and high-value B2B sponsors, proving niche audiences can outperform massive reach. They debate...