Episode #1001
How to Uncover Your Competitor’s SEO Strategy
April 28, 2019

In episode #1001, we discuss how to uncover your competitor’s SEO strategy. Tune in to hear how you can figure out what works for your direct competition.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Uncover Your Competitor’s SEO Strategy
  • [00:35] You could use great free tools like Ahrefs and SEMRush.
  • [01:00] It’s about determining where they are getting the traffic.
  • [01:15] Knowing which pages they update the most could prove useful.
  • [01:56] In Ahrefs, you can see how quickly how their organic keywords are growing.
  • [03:00] Everything needs to be based off of data.
  • [03:20] Google has a new discovery portal: when you publish content, it shows you the ebb and flow of your traffic.
  • [04:00] Fix the pages that aren’t working.
  • [04:10] Look at your competitor’s link profile and see where they are getting their links from.
  • [04:55] That’s it for today!
  • [04:59] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
What big brands actually sell, Mcdonald’s Netherlands put up unbranded billboards that smell like french fries, Is the marketing industry recovering?, and The Instagram $1B acquisition revisited – how to think about m&a
April 23, 2024

In episode #2722, we discuss why big brands like Mcdonald's and Nike sell experiences and feelings through storytelling, if the marketing industry is recovering, the challenges faced by ESPN due to co...

Episode
Experiments we are running and Tools we are using
April 22, 2024

In episode #2722, we discuss the current experiments and tools we're working on in our marketing efforts. We talk about using AI tools to summarize popular articles and generate backlinks, to automate...

Episode
The Writing Secrets That Create Billionaires
April 18, 2024

In this episode, I had David Perell – a writing teacher, Founder of “Write of Passage” school, and the host of ”How I Write” podcast. David shares his passion for teaching writing, the conce...