In episode #930, we discuss how to use Amazon for content and product development. Tune in to hear how you can use reviews to your advantage.

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TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Use Amazon for Content and Product Development
• [00:38] People feel compelled to write all kinds of reviews on Amazon, which gives you valuable insight.
• [01:06] Squatty Potty is a bathroom tool. If you wanted to make a product that competed, you would find out what the shortcomings are and make a superior product.
• [02:00] Neil loves the 1-3 star reviews, because it gives him good product development and content marketing ideas.
• [02:45] Look at marketing as finding problems and coming up with solutions.
• [03:22] The 4 and 5 star reviews don’t tell you as much as the other reviews.
• [03:42] 1 star reviews are usually just pissed out customers, so 2-3 star reviews will be the most helpful.
• [04:20] Look for feedback on ways to improve your competing product.
• [04:24] That’s it for today!
• [04:31] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details.

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