Episode #930
How to Use Amazon for Content and Product Development 
February 16, 2019

In episode #930, we discuss how to use Amazon for content and product development. Tune in to hear how you can use reviews to your advantage.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Use Amazon for Content and Product Development
  • [00:38] People feel compelled to write all kinds of reviews on Amazon, which gives you valuable insight.
  • [01:06] Squatty Potty is a bathroom tool. If you wanted to make a product that competed, you would find out what the shortcomings are and make a superior product.
  • [02:00] Neil loves the 1-3 star reviews, because it gives him good product development and content marketing ideas.
  • [02:45] Look at marketing as finding problems and coming up with solutions.
  • [03:22] The 4 and 5 star reviews don’t tell you as much as the other reviews.
  • [03:42] 1 star reviews are usually just pissed out customers, so 2-3 star reviews will be the most helpful.
  • [04:20] Look for feedback on ways to improve your competing product.
  • [04:24] That’s it for today!
  • [04:31] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
How I bought a podcast, The valuation of podcasts, The risk of being overtaken & more
February 23, 2024

In episode #2684, we delve deep into the value of podcasting, particularly from an M&A perspective as our guest, Ralph Burns, discusses purchasing a podcast and its impact on business. ...

Episode
Yeezy $0 production spend on Super Bowl ad to make $19.7m, Super Bowl Ad or MrBeast Ad?, Microsoft, OpenAI, Google and others agree to combat election-related deepfakes
February 22, 2024

In episode #2683, we discuss the effectiveness of Super Bowl ads and the rise of deepfake technology. We delve into the astronomical costs of Super Bowl ads, questioning their return on investment (RO...

Episode
Syed Balkhi’s Unconventional Wealth Building Strategies
February 21, 2024

Syed Balkhi and Eric Siu discuss the power of compounding and the importance of maintaining friendships with other high performers. Syed shares his philosophy of giving unconditionally and compounding...