Episode #449
How to Use Emojis in Your Marketing
October 23, 2017

In Episode #449, Eric and Neil discuss how to use emojis in your marketing. Tune in to learn why you should integrate emojis into your campaigns. You’ll learn how Eric and Neil utilize them and why emojis can even humanize a bot’s response to offer a more personalized experience.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Use Emojis in Your Marketing
  • 00:35 – Eric has subscribed to CB Insights which involves the venture capital and private equity world
    • 00:58 – Their email caught Eric’s attention because of the use of an emoji
  • 01:15 – Emojis create an emotional connection
  • 01:28 – Drip allows you to add an emoji—something Eric uses
  • 01:48 – Even if it’s a bot, using an emoji makes the message feel more personal
  • 01:59 – You can also integrate emojis into your blog post
  • 02:38 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
  • 02:55 – That’s it for today’s episode!

3 Key Points:

  1. Emojis can easily grab the reader’s attention.
  2. Adding an emoji to your messages and campaigns makes it more personal.
  3. Add emojis to your personal blog posts, too, as a way to connect with your audience.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
ChatGPT Quietly Switches From Bing to Google
July 14, 2025

In this episode #3004, Eric Siu and Neil Patel discuss the shift from Bing to Google and the Microsoft-OpenAI partnership’s impact on businesses. They cover how marketing agencies are evolving amid ...

Episode
MrBeast’s SaaS Decision – A Mistake?, Pay per Crawl Launches for AI, Listicles Are Back, Why You Need Them for LLMs, How LLMs Will Rank You in the Future, AI Content Farms Are the New Arbitrage?
July 10, 2025

In this episode #3003, Eric Siu and Neil Patel discuss MrBeast's ViewStats and the AI thumbnail backlash, Cloudflare's pay-to-play model, and how LLMs are shaping the future of SEO. They also cover th...

Episode
The Collapse of Jaguar, How Meta Is Buying OpenAI Right in Front of Us, AI Mode vs. Classic Search Data, ChatGPT 5 Will Be INSANE
July 09, 2025

In this episode #3002, Eric Siu and Neil Patel discuss the collapse of Jaguar due to marketing missteps and the importance of understanding core audiences. They dive into Meta's AI acquisitions, compa...