Episode #75
How to Use Explainer Videos to Sell Your Products
October 14, 2016

In Episode #75 Eric and Neil talk explainer videos—what they are, how they work, and how you can use them jack up your revenue. Listen as they introduce you to key video strategies, and discuss the oft overlooked secret to developing a great explainer video…an amazing copywriter.

Time Stamped Show Notes:

  • 00:29 – Today’s topic: How you can use explainer videos to sell your products
    • 01:04 – They’re a great tool for explaining your product service in an easy to digest way
    • 01:35 – Breaks down objections and advantages
    • 02:03 – The objection part is the key
    • 02:20 – Aim for 1 to 2 minutes in length and always close with a CTA
  • 03:30 – Inject case studies that trigger an emotional aspect
  • 04:05 – Talking about Shark Tank, Squatty Potty
    • 04:19 – A tool that helps you poop better
    • 04:49 – An ad is content marketing
  • 05:18 – Dollar Shave Club explainer video
  • 06:08 – Demo Duck
  • 06:30 – The storyline is the most important part of your video
    • 07:01 – The second most important aspect? Voice over artist
  • 07:49 – When you’re working with a voice over artist, you need to work with the artist to communicate the goal
  • 08:45 – Make your video stand-alone enough that it doesn’t need to live on your website
  • 09:25 – Angel.co
  • 09:42 – Video Brewery
  • 09:58 – Sandwich Video
  • 10:17 – Have a REALLY good script

3 Key Points:

  1. The key to an amazing explainer video is an amazing copywriter.
  2. Make sure your videos address objections.
  3. Aim for 60 to 120 seconds in length.

Resources: 

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
What’s Old in Marketing Is New Again, and What’s New Is Old #2630
December 08, 2023

In episode #2630, We discuss the concept of "what's old is new again" in marketing. We highlight the importance of considering industry-specific strategies and adapting them to the current market cond...

Episode
How to Deal with Ad Fatigue #2629
December 07, 2023

In episode #2629, We discuss how to deal with ad fatigue in the ever-evolving world of marketing. We define ad fatigue as the decline in performance due to repetitive ads. Signs of ad fatigue include ...

Episode
Why Neil & Eric Are Going Harder on Written Content Now #2628
December 06, 2023

In episode #2628, We discuss why we are focusing more on written content and how it helps us create other types of content. We've found that creating written content, particularly in the form of tweet...