Episode #74
How to Use Live-streaming to Market Your Business
October 13, 2016

In Episode #74 Eric and Neil sit down to talk about live-streaming and how it can be used for your business. Listen as they talk about Periscope, Facebook Live, Snapchat Stories, and a number of other tools, and share their strategies for successful deployment.

Time Stamped Show Notes:

  • 00:29 – Today’s topic: How to use live-streaming to market your business
  • 00:57 – Facebook LIVE
    • 01:10 – Facebook will promote it to EVERYONE
    • 01:25 – Live Q and A
    • 01:38 – Test different strategies
    • 01:49 – Creates loyalty, builds your brand, etc.
    • 02:08 – The results aren’t necessarily quick, but they do happen
  • 02:29 – Frank Kern Facebook Live
    • 02:43 – You CAN make money off of it
  • 02:50 – How Eric uses Facebook live
  • 03:23 – When you’re using live streaming tools, you need to identify which application has your ideal audience
    • 03:43 – Specialize in one or two of the channels
  • 04:27 – Telestream
  • 05:37 – Neil’s test on Facebook Live
    • 05:51 – After a day or two, no one watches it anymore
    • 06:10 – Don’t keep your videos up for more than a week or two
      • 06:28 – Do that, and more people will show up to your live broadcasts
    • 06:52 – Don’t forget to tap into your other channels

3 Key Points:

  1. Understand which “LIVE” audience is best suited for your needs.
  2. You can make money off of live streams, but they’re really for branding.
  3. When you’re jumping into the live-streaming game for the first time, test different strategies.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Are Standing 1 On 1’s Stupid?, Erewhon’s Sneaky Way To Bring Customers Back, He Sends Custom Swords To Get Millions In Profits (100% Response Rate), How We’re Going To Ramp The F**K Out Of YouTube
May 22, 2025

In this episode #2976, Eric Siu and Neil Patel explore one-on-ones, marketing tactics, economic trends, and how politics and consumer behavior impact business. They also share YouTube growth tips and ...

Episode
The Management Styles Of Mark Zuckerberg And Jensen Huang, Private CEO Conversations Around AI And Their People, The Real Use Case For AI (It’s Not Replacing Jobs)
May 21, 2025

In this episode #2975, Eric Siu and Neil Patel explore how tech giants are driving innovation and how AI is reshaping jobs, marketing, and workplace culture. They highlight the importance of adapting ...

Episode
The One Trait That Determines If You’ll Be Rich, The One Thing Worth Micromanaging On Forever, How Bad Is The Economy Affecting Marketing?
May 20, 2025

In this episode #2974, Eric Siu and Neil Patel discuss staying resilient in tough times, balancing ethics in business, and the role of tech in preserving memories and legacies. They also reflect on ho...