Episode #74
How to Use Live-streaming to Market Your Business
October 13, 2016

In Episode #74 Eric and Neil sit down to talk about live-streaming and how it can be used for your business. Listen as they talk about Periscope, Facebook Live, Snapchat Stories, and a number of other tools, and share their strategies for successful deployment.

Time Stamped Show Notes:

  • 00:29 – Today’s topic: How to use live-streaming to market your business
  • 00:57 – Facebook LIVE
    • 01:10 – Facebook will promote it to EVERYONE
    • 01:25 – Live Q and A
    • 01:38 – Test different strategies
    • 01:49 – Creates loyalty, builds your brand, etc.
    • 02:08 – The results aren’t necessarily quick, but they do happen
  • 02:29 – Frank Kern Facebook Live
    • 02:43 – You CAN make money off of it
  • 02:50 – How Eric uses Facebook live
  • 03:23 – When you’re using live streaming tools, you need to identify which application has your ideal audience
    • 03:43 – Specialize in one or two of the channels
  • 04:27 – Telestream
  • 05:37 – Neil’s test on Facebook Live
    • 05:51 – After a day or two, no one watches it anymore
    • 06:10 – Don’t keep your videos up for more than a week or two
      • 06:28 – Do that, and more people will show up to your live broadcasts
    • 06:52 – Don’t forget to tap into your other channels

3 Key Points:

  1. Understand which “LIVE” audience is best suited for your needs.
  2. You can make money off of live streams, but they’re really for branding.
  3. When you’re jumping into the live-streaming game for the first time, test different strategies.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
ChatGPT Quietly Switches From Bing to Google
July 14, 2025

In this episode #3004, Eric Siu and Neil Patel discuss the shift from Bing to Google and the Microsoft-OpenAI partnership’s impact on businesses. They cover how marketing agencies are evolving amid ...

Episode
MrBeast’s SaaS Decision – A Mistake?, Pay per Crawl Launches for AI, Listicles Are Back, Why You Need Them for LLMs, How LLMs Will Rank You in the Future, AI Content Farms Are the New Arbitrage?
July 10, 2025

In this episode #3003, Eric Siu and Neil Patel discuss MrBeast's ViewStats and the AI thumbnail backlash, Cloudflare's pay-to-play model, and how LLMs are shaping the future of SEO. They also cover th...

Episode
The Collapse of Jaguar, How Meta Is Buying OpenAI Right in Front of Us, AI Mode vs. Classic Search Data, ChatGPT 5 Will Be INSANE
July 09, 2025

In this episode #3002, Eric Siu and Neil Patel discuss the collapse of Jaguar due to marketing missteps and the importance of understanding core audiences. They dive into Meta's AI acquisitions, compa...