Episode #135
How to Use Quizzes to Increase Leads
December 13, 2016

In Episode #135, Neil and Eric discuss the importance of quizzes to increase your leads. Tune in to discover how to create a short, well-made quiz that can increase your sales and how businesses today are taking advantage of this technique.

Time Stamped Show Notes:

  • 00:28 – Today’s topic: How to Use Quizzes to Increase Leads
  • 01:36 – Quizzes should optimize for email collection
  • 02:00 – Quizzes should match the offer
  • 02:50 – Yuri Elkaim offers a lot in the health market and has implemented tons of quizzes
  • 04:12 – Make sure you have at least 5 questions in your quizzes
  • 04:30 – Use LeadQuizzes as a tool combined with Facebook ads
  • 04:55 – Neil still uses quizzes in their funnel
  • 05:10 – Revolution Golf also makes use of quizzes for their marketing
  • 05:50 – That’s it for today’s episode!

3 Key Points:

  1. The quiz should match and be consistent with your end offer—wrong leads means no sales.
  2. Quizzes should NOT be long, but just the right questions to pique your customer’s interest.
  3. Utilize quizzes by pairing it with other social media campaigns.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Where Remote Work Fails
July 08, 2025

In this episode #3001, Eric Siu and Neil Patel discuss the challenges and benefits of remote work, the push for in-person collaboration to boost accountability, and how direct communication impacts te...

Episode
Alex Becker’s Smart YouTube SaaS Strategy, What Is Spectacle Marketing?
July 07, 2025

In this episode #3000, Eric Siu and Neil Patel discuss how to leverage YouTube for business growth by focusing on content quality over flashy production. They explore the good and bad of spectacle mar...

Episode
Inside The Mind of a $500M Entrepreneur
July 04, 2025

Jess Mah went from an immigrant family in a small New York apartment to building a $500M net worth—without a trust fund. In this episode, we unpack the mindset, strategies, and wild experiments that...