Episode #135
How to Use Quizzes to Increase Leads
December 13, 2016
In Episode #135, Neil and Eric discuss the importance of quizzes to increase your leads. Tune in to discover how to create a short, well-made quiz that can increase your sales and how businesses today are taking advantage of this technique.
Time Stamped Show Notes:
- 00:28 – Today’s topic: How to Use Quizzes to Increase Leads
- 01:36 – Quizzes should optimize for email collection
- 02:00 – Quizzes should match the offer
- 02:50 – Yuri Elkaim offers a lot in the health market and has implemented tons of quizzes
- 04:12 – Make sure you have at least 5 questions in your quizzes
- 04:30 – Use LeadQuizzes as a tool combined with Facebook ads
- 04:55 – Neil still uses quizzes in their funnel
- 05:10 – Revolution Golf also makes use of quizzes for their marketing
- 05:50 – That’s it for today’s episode!
3 Key Points:
- The quiz should match and be consistent with your end offer—wrong leads means no sales.
- Quizzes should NOT be long, but just the right questions to pique your customer’s interest.
- Utilize quizzes by pairing it with other social media campaigns.
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