In Episode #43 Neil and Eric hammer out the realities surrounding YouTube advertising. Want the two-word summary?—it’s awesome! YouTube advertising is one of the easiest ways to revolutionize your business, listen as Neil and Eric show you how.

Time Stamped Show Notes: 

• 00:30 – Does YouTube advertising REALLY work for your business?
  • 00:38 – It’s a hidden GEM!
• 00:55 – Any time you’re running display, you’re looking for TRACTION more than anything
• 01:45 – Going all-in with YouTube advertising saved a company
• 02:10 – At CrazyEgg, YouTube advertising generated more revenue in one month than any other medium
• 02:52 – Check out Tai Lopez
• 03:33 – YouTube advertising is extremely profitable—but it is expensive to set up and it’s a lot of work
• 04:05 – Bid on pre-roll and search ads
  • 04:40 – Leads coming in at less than $1 a pop
• 05:10 – For Growth Everywhere, we’re targeting entrepreneurial viewers
• 05:39 – Other people being lazy is your opportunity
• 06:41 – The key to getting an add that works really well is answering objections
• 07:47 – When people watch your ad and don’t buy, hit them with another ad, retarget them
• 08:30 – Get in on YouTube ads while the costs are low

3 Key Points:

1. YouTube advertising is cheap right now but it won’t be forever.
2. Someone else’s laziness is your competitive advantage.
3. When your ad doesn’t resonate, retarget, retarget, retarget!

Resources Mentioned:

• Tai Lopez – A guy who did YouTube advertising RIGHT

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Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu