In episode #1233, we share strategies for making the most of your data. Customer data platforms and sales enablement tools can help you to track customer behavior and thus target them in more personalized and effective ways. Tune in to hear what you can do to double down on every site visitor!
TIME-STAMPED SHOW NOTES:
- [00:25] Today’s topic: How to Weaponize Your Data.
- [00:36] How the collection of data is increasing and becoming almost unmanageable.
- [00:53] Using customer data platforms to track customer behavior and target them.
- [01:28] How sales enablement tools can help you weaponize your data.
- [01:58] How BounceX helps you to get the maximum amount of revenue out of each visitor.
- [02:57] The size of company that Bounce X works for and advice for smaller companies.
- [03:40] An example of how IP and email addresses can be used for personalized marketing.
- [04:57] The benefits of using Supermetrics to connect the data within Google Data Studio.
- [05:40] The limitations of Google Analytics and how it differs from Google Data Studio.
- [06:35] That’s it for today!
- [06:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
Links Mentioned in Today’s Episode:
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Discover Latest Episodes
In this episode #2990, Eric Siu and Neil Patel discuss why adopting AI is essential, the tension between optimism and pessimism in business, and how to navigate chaos. They explore the growth of influ...
In this episode #2989, Eric Siu and Neil Patel discuss how AI is transforming translation, content creation, and talent acquisition. They reflect on work-life balance, the value of relationships in bu...
In this episode #2988, Eric Siu and Neil Patel discuss how ChatGPT is changing user behavior and conversion rates compared to Google. They explore the rise of AI assistants in search, the cost efficie...