Learn Marketing from Neil and Eric Get Started
Episode #1233
How to Weaponize Your Data
December 16, 2019

In episode #1233, we share strategies for making the most of your data. Customer data platforms and sales enablement tools can help you to track customer behavior and thus target them in more personalized and effective ways. Tune in to hear what you can do to double down on every site visitor!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Weaponize Your Data. 
  • [00:36] How the collection of data is increasing and becoming almost unmanageable.
  • [00:53] Using customer data platforms to track customer behavior and target them. 
  • [01:28] How sales enablement tools can help you weaponize your data. 
  • [01:58] How BounceX helps you to get the maximum amount of revenue out of each visitor.  
  • [02:57] The size of company that Bounce X works for and advice for smaller companies. 
  • [03:40] An example of how IP and email addresses can be used for personalized marketing. 
  • [04:57] The benefits of using Supermetrics to connect the data within Google Data Studio.  
  • [05:40] The limitations of Google Analytics and how it differs from Google Data Studio. 
  • [06:35] That’s it for today!
  • [06:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

Discover Latest Episodes

Episode #1299
Trump Spent $19.4M On Facebook Ads in 2019 (Our Thoughts)
February 20, 2020

In episode #1299, we discuss how Donald Trump spent over $19 million on Facebook advertising in 2019! This huge amount of money, that dwarfs the democratic budget, is symptomatic of the current media ...

Episode #1298
7 SaaS Trends for 2020
February 19, 2020

In episode #1298, we share seven trends in the software as a service space! From free tools and customer experience improvement to thought leadership and the move towards platforms, following these tr...

Episode #1297
What Works Better For Affiliates? Niche Or General News?
February 18, 2020

In episode #1297, we ask what works better for affiliates, niche content or general news? There are a number of different routes you can take with your affiliate marketing, from very general to very n...