In Episode #243, Eric and Neil discuss how to win more business as a freelance digital marketer. Tune in to learn how you can leverage online tools to get more people to use your services and the importance of building a strong network.

Time Stamped Show Notes:

• 00:27 – Today’s topic: How to Win More Business as a Freelance Digital Marketer
• 00:38 – Build your audience
  • 00:56 – Figure out where your audience hangs out and deliver content consistently
• 01:31 – Go to CrunchBase and check the people who have raised capital
  • 01:38 – Email them on how they can improve their company
  • 01:48 – It was Neil’s way to generate revenue
• 02:09 – There are tons of sales tools now, that can help you reach out to people
  • 02:14 – One is Outreach
  • 02:30 – Yesware and Mixmax can help you personalize and schedule your content
  • 02:56 – Google now detects personalized content and tags it as unique
  • 03:03 – Personalized content is best for cold outreach
• 03:29 – Help out your competition
  • 03:37 – They can give you their low-end deals if they’re too overwhelmed
  • 04:07 – Eric has referred deals
• 04:19 – Use Adbeat to create PDF reports
• 05:40 – Reach out to people who have a lot of portfolio companies
  • 05:48 – Go to an investor and show them what’s wrong with their portfolio companies
  • 06:20 – Suggest more popular companies
  • 06:43 – This leads to more and more people knowing about your services
• 07:00 – Guest post on sites like Entrepreneur or Forbes
  • 07:20 – Your post can generate traffic leading to a better rank on Google
• 07:46 – Relationship stocking
  • 08:04 – The aim is to build a good relationship
  • 08:20 – Create your event and connect with people
  • 08:44 – Email Eric for his event in LA and he can add you to the list
• 09:11 – That’s it for today’s episode!

3 Key Points:

1. Deliver valuable content consistently to your audience.
2. The more people see you, the more they want to work with you.
3. Offering your services for free is a great strategy to bring in more clients that are willing to eventually pay you.

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu