In episode #1347, we talk about how you can write a very effective chat marketing sequence! Chat is proven to do well with converting people, especially when it comes to a product, so we are going to talk about how to structure it to get the conversion results you’ve been looking for. We cover how to funnel a customer down on web-based chat experiences and the value of educational pitches when it comes to text-based ones. Enjoy!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How You Can Write a Chat Marketing Sequence that Works.
[00:33] What is chat marketing? Chat-based platforms that convert!
[01:44] Web-based chat tactics: firstly find out the reason a customer has visited your website.
[02:39] Mapping which of three main activities a visitor can be funneled down into.
[03:11] Making the transition from bots to human-assisted smooth by using LTVplus.
[03:48] Text-based strategies: the first message should be the ‘first name question mark’.
[04:27] Make the chat educational: customers want a problem solved.
[04:51] Increases in Ole’s ROI and conversions after releasing an educational article.
[07:20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
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