Episode #526
How to Write a Killer Blog Introduction that Really Hooks the Reader
January 08, 2018

In episode #526, Eric and Neil discuss the ways in which you can hook readers with a killer blog introduction. Tune in to hear their tips for creating great blog posts.

Time-Stamped Show Notes: 

  • [00:27] Today’s Topic: How to Write a Killer Blog Introduction that Really Hooks the Reader
  • [00:34] Neil likes something hard-hitting and quick, when it comes to blog entries.
  • [00:56] Statistics really draw him in.
  • [01:21] Conversational-style writing is also really appealing to Neil. Hooking people with a personal story is usually successful.
  • [01:38] Neil likes to write in the first person, as it makes it seem more personal.
  • [03:10] Eric likes reading things that are written by marketing copywriters, because they know how to write a good hook.
  • [03:37] Eric likes looking at The Boron Letters and the book Breakthrough Advertising.
  • [04:07] Perry Marshal said that your goal when writing an email is to hook them into the next email.
  • [04:28] It’s important to focus on how to keep readers interested.
  • [04:42] It must be authentic and fit your personality.
  • [05:40] Take the signal that makes sense to you and adjust it to fit your style.
  • [05:46] That’s it for today!
  • [05:48] Go to singlegrain.com/giveaway if you want to get in on a special giveaway opportunity!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
ChatGPT Quietly Switches From Bing to Google
July 14, 2025

In this episode #3004, Eric Siu and Neil Patel discuss the shift from Bing to Google and the Microsoft-OpenAI partnership’s impact on businesses. They cover how marketing agencies are evolving amid ...

Episode
MrBeast’s SaaS Decision – A Mistake?, Pay per Crawl Launches for AI, Listicles Are Back, Why You Need Them for LLMs, How LLMs Will Rank You in the Future, AI Content Farms Are the New Arbitrage?
July 10, 2025

In this episode #3003, Eric Siu and Neil Patel discuss MrBeast's ViewStats and the AI thumbnail backlash, Cloudflare's pay-to-play model, and how LLMs are shaping the future of SEO. They also cover th...

Episode
The Collapse of Jaguar, How Meta Is Buying OpenAI Right in Front of Us, AI Mode vs. Classic Search Data, ChatGPT 5 Will Be INSANE
July 09, 2025

In this episode #3002, Eric Siu and Neil Patel discuss the collapse of Jaguar due to marketing missteps and the importance of understanding core audiences. They dive into Meta's AI acquisitions, compa...