Episode #526
How to Write a Killer Blog Introduction that Really Hooks the Reader
January 08, 2018

In episode #526, Eric and Neil discuss the ways in which you can hook readers with a killer blog introduction. Tune in to hear their tips for creating great blog posts.

Time-Stamped Show Notes: 

  • [00:27] Today’s Topic: How to Write a Killer Blog Introduction that Really Hooks the Reader
  • [00:34] Neil likes something hard-hitting and quick, when it comes to blog entries.
  • [00:56] Statistics really draw him in.
  • [01:21] Conversational-style writing is also really appealing to Neil. Hooking people with a personal story is usually successful.
  • [01:38] Neil likes to write in the first person, as it makes it seem more personal.
  • [03:10] Eric likes reading things that are written by marketing copywriters, because they know how to write a good hook.
  • [03:37] Eric likes looking at The Boron Letters and the book Breakthrough Advertising.
  • [04:07] Perry Marshal said that your goal when writing an email is to hook them into the next email.
  • [04:28] It’s important to focus on how to keep readers interested.
  • [04:42] It must be authentic and fit your personality.
  • [05:40] Take the signal that makes sense to you and adjust it to fit your style.
  • [05:46] That’s it for today!
  • [05:48] Go to singlegrain.com/giveaway if you want to get in on a special giveaway opportunity!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Canva’s $26B SEO strategy, Communities gaining SEO traffic, & A cautionary tale for affiliate sites
June 19, 2024

In episode #2761, we discuss Canva's valuation drop from $40B to $26B, yet they still get 209M visitors monthly and have 290K referring domains. Their SEO strategy focuses on holiday and event templat...

Episode
96% of sites ranking in top 10 have 1000+ links
June 18, 2024

Need marketing help? Visit: https://www.singlegrain.com/ Want to scale your agency? Join AOA here:

Episode
Site removes ads and traffic explodes 113%, Why Sam Sulek’s views are falling, Neil’s business acquisition story, GPT-4o destroys HOA – how this will affect businesses, & more
June 17, 2024

In episode #2759, we discuss the impact of removing ads from websites on organic visibility, the decline of fame and the importance of branding in B2B marketing, the power of webinars and different ap...