Episode #173
How to Write a Killer Blog Post
January 20, 2017

In Episode #173, Eric and Neil discuss how you can write a killer blog post. Many people can slap a string of coherent sentences together and call it a blog—but, can they capture their readers’ attention? Tune in as Eric and Neil reveal solid suggestions for creating a blog that will entice and hook an audience. From your title to the images place amidst your text, all these details count.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Write a Killer Blog Post
  • 00:35 – Write a great headline and continue the thought in the first few sentences to hook the readers
  • 01:15 – Think of blogging as a presentation or a classroom lecture
    • 01:33 – Engage with your readers
    • 01:46 – Start with a conversation
    • 01:57 – Neil shares a sample conversation in a blogpost
  • 03:08 – Use sub-headers or bullets to keep things organized
    • 03:45 – Eric shares an example that can get readers hooked
  • 04:08 – Add media to your blog post
  • 04:50 – Have a conclusion heading
  • 05:22 – All claims should be backed up by case study or research links
    • 06:00 – If you have data that can separate you, the better, because it can’t be replicated easily
  • 07:07 – Make your blog readable
    • 07:17 – Design should be responsive and text should be clear
    • 08:20 – Neil Patel’s Quicksprout
    • 08:30 – Neil reads Tech Crunch, TMZ, CNN and other sites to give him creative ideas that he can leverage on his own website
    • 09:00 – Eric checks Wallstreet Journal, copyblogger, and problogger
  • 09:20 – That’s it for today’s episode!

3 Key Points:

  1. Blog posts are not just about the text—a catchy photo or video can entice people to read it.
  2. Simple, but powerful—overly decorated posts can easily turn off the reader.
  3. Read a lot and a variety or written work as this feeds your creative inspiration.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Is Gary Vee An All-time Entrepreneur Or?…
May 22, 2024

In this episode, I interviewed Gary Vee (aka Gary Vaynerchuk) and discussed his ambitious plan to buy the New York Jets, including the deal structure and his vision for turning his business into a pri...

Episode
Amazon has cracked the code on social attribution, Apple apologizes for iPad Pro ad showing hydraulic press destroying guitars, piano, Kid claps his way to 241k IG followers
May 22, 2024

In episode #2744, we discuss Amazon partnering with Instagram, Facebook, and Snap to allow consumers to connect their accounts and check out directly on social media platforms. We also tackle Apple's ...

Episode
Google’s search dominance drops to a 15-year low, CNN, USA Today, and LA Times get hit by Google’s site reputation abuse policy, Google CEO on future of links, AI making search quality worse, Screaming Frog now allows you to automate SEO, and more
May 21, 2024

In episode #2743, we discuss changes in Google's search engine share, the use of AI in content generation, Google's programmatic TV plans, Apple's new iPad and leasing program, and the potential risks...