Episode #1536
How to Write Perfect Cold Emails That Don’t Get Ignored
October 20, 2020

In episode #1536, we cover the often-dreaded cold email. We hear about what makes a good subject line, Neil and Eric’s personal experience sending cold emails and the importance of having a good body to match the punchy subject line. Be sure to tune in today!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Write Perfect Cold Emails That Don’t Get Ignored.
  • [00:35] Hear about the cold email Neil just received.
  • [01:06] The cold email subject lines that Neil believes do really well.
  • [01:26] Eric’s take on the subject lines that stand out.
  • [02:28] Neil and Eric’s experience cold emailing Zynga.
  • [02:51] Hear Neil’s experience of sending a cold email that turned into an ‘issue.’
  • [04:00] The body of your email has to match the catchy title.
  • [03:20] That’s it for today!
  • [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

Nathan Latka

Zynga Poker

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Discover Latest Episodes

Episode
What We Would Gamble On
December 24, 2025

Neil and Eric break down smart bets from a work and investment perspective, why crypto still has upside potential, and why hiring great people only works at the right stage of business. They share rea...

Episode
AI Law Firm Hits $100M But…
December 24, 2025

In this episode, Neil and Eric break down the rise of AI hype versus real usage, using Harvey AI, Microsoft Copilot, and ZoomInfo as case studies. They discuss $8B AI valuations, low user adoption, re...

Episode
Your Hiring Strategy Is Broken (Here’s Why)
December 18, 2025

Neil and Eric break down the real hiring mix between sourced candidates and job ads, why executive hiring should come from your network, and how overwhelmed recruiting teams change the playbook. They ...