Episode #1536
How to Write Perfect Cold Emails That Don’t Get Ignored
October 20, 2020

In episode #1536, we cover the often-dreaded cold email. We hear about what makes a good subject line, Neil and Eric’s personal experience sending cold emails and the importance of having a good body to match the punchy subject line. Be sure to tune in today!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Write Perfect Cold Emails That Don’t Get Ignored.
  • [00:35] Hear about the cold email Neil just received.
  • [01:06] The cold email subject lines that Neil believes do really well.
  • [01:26] Eric’s take on the subject lines that stand out.
  • [02:28] Neil and Eric’s experience cold emailing Zynga.
  • [02:51] Hear Neil’s experience of sending a cold email that turned into an ‘issue.’
  • [04:00] The body of your email has to match the catchy title.
  • [03:20] That’s it for today!
  • [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

Nathan Latka

Zynga Poker

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Discover Latest Episodes

Episode
What to Do If Someone Copies Your Product?
September 17, 2025

In this episode #3042, Eric and Neil break down the competitive landscape and market positioning, the role of personalization in advertising, and hiring strategies that spotlight candidates with prove...

Episode
How to Win Big Enterprise Logos
September 16, 2025

In this episode #3041, Eric and Neil discuss how to win big enterprise logos by focusing on relationships, networking, and long-term trust. They explain the role of RFPs, challenges in tracking leads,...

Episode
AI Doesn’t Drive Revenue Today!
September 15, 2025

In this episode #3040, Eric and Neil discuss how businesses are using AI in marketing but struggling to see real revenue results, pointing out that most companies focus on flashy tools rather than KPI...