Episode #
How we got our podcast to #3 marketing and #21 business, and Is GenAI a fad?
March 04, 2024

In episode #2690, we share valuable insights on how we achieved high rankings in the Apple Podcast charts. We explain the importance of focusing on the number of followers rather than ratings and reviews, as it directly impacts the podcast’s ranking. We also emphasize the need for consistent, high-quality content and stress the importance of retaining listeners through engaging episodes. Additionally, we touch upon the power of generative AI and its potential to revolutionize various industries.


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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT



  • (00:00) Today’s topic: How we got our podcast to #3 marketing and #21 business, and Is GenAI a fad?
  • (00:31) Strategy to hit a million podcast downloads
  • (01:36) The importance of getting followers on Apple Podcasts
  • (03:03) Increase in unique listeners after climbing the charts
  • (04:44) The value of snipping audio content
  • (06:03) Stats on web pages with zero Google traffic
  • (07:20) Collaboration with the Perpetual Traffic podcast
  • (08:38) Neil Patel and Eric Siu discuss the viability of Gen AI
  • (09:12) Bill McDermott’s quote about investing in Gen AI
  • (09:36) Cutting support staff and sales due to unit economics
  • (10:26) Differentiating between fads and the underlying technology of AI
  • (11:05) Adapting to technology or getting left behind
  • (11:29) Neil Patel’s social media success with new and specific topics
  • (13:00) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!


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