Episode #812
How We Grew Marketing School to Over 750,000 Monthly Listeners
October 21, 2018

In episode #812, Eric and Neil discuss how to grow your podcast. Tune in to hear what you need to do to make your podcast a success.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] How We Grew Marketing School to Over 750,000 Monthly Listeners
  • [01:10] They promoted the podcast through email blasts.
  • [01:26] They begged others to promote through their lists, but you can pay people to promote through their email lists.
  • [02:03] The content tilt was that their podcast is about two guys who love marketing.
  • [02:25] They haven’t missed a show for two years.
  • [02:40] Consider what your spin is, in order to set yourself apart.
  • [02:54] Eric and Neil are picky about their titles.
  • [03:05] They love to create clickbait-y titles.
  • [03:15] Appealing titles help you.
  • [03:35] They check out other ideas through BuzzSumo to see what is popular.
  • [03:45] They also see what is popular on YouTube.
  • [04:18] Before they even record, they start with the title.
  • [05:22] They look at their Libsyn stats. This will show you which episodes do well.
  • [05:51] Based on this, they know which topics to use in the future.
  • [06:05] Apple Analytics is still in beta, but it’s starting to kick out info about podcast performance.
  • [06:30] The live event is a great offer to get more listeners.
  • [06:57] iTunes lists the last 300 episodes. It’s valuable to post as many as you can.
  • [07:32] If you are interested in corporate training, tweet at Eric.
  • [07:44] That’s all for today!
  • [07:51] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

 

Discover Latest Episodes

Episode
ChatGPT Quietly Switches From Bing to Google
July 14, 2025

In this episode #3004, Eric Siu and Neil Patel discuss the shift from Bing to Google and the Microsoft-OpenAI partnership’s impact on businesses. They cover how marketing agencies are evolving amid ...

Episode
MrBeast’s SaaS Decision – A Mistake?, Pay per Crawl Launches for AI, Listicles Are Back, Why You Need Them for LLMs, How LLMs Will Rank You in the Future, AI Content Farms Are the New Arbitrage?
July 10, 2025

In this episode #3003, Eric Siu and Neil Patel discuss MrBeast's ViewStats and the AI thumbnail backlash, Cloudflare's pay-to-play model, and how LLMs are shaping the future of SEO. They also cover th...

Episode
The Collapse of Jaguar, How Meta Is Buying OpenAI Right in Front of Us, AI Mode vs. Classic Search Data, ChatGPT 5 Will Be INSANE
July 09, 2025

In this episode #3002, Eric Siu and Neil Patel discuss the collapse of Jaguar due to marketing missteps and the importance of understanding core audiences. They dive into Meta's AI acquisitions, compa...