Episode #
How We Maximize Conference ROI and the Truth About Google vs. ChatGPT
September 01, 2025

In this episode #3032, Eric Siu and Neil share how they’re preparing for the HubSpot Inbound Conference, focusing on maximizing ROI through networking and building relationships, especially with platforms like LinkedIn. They also discuss the evolution of search, comparing ChatGPT’s rise to Google’s dominance, and how AI and deep research are reshaping user intent.

TIME-STAMPED SHOW NOTES

(00:00) Preparing for HubSpot’s Inbound Conference

(02:59) Maximizing ROI from Conferences

(05:58) Networking Strategies with LinkedIn

(08:50) The Evolution of Search: ChatGPT vs Google

(11:43) Deep Research and User Intent in AI

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

Connect with Us:

Single Grain << Eric's ad agency

NP Digital << Neil’s ad agency

X @neilpatel, @ericosiu

Instagram @neilpatel, @ericosiu

Drop Us a Review If You Enjoyed the Episode!

Discover Latest Episodes

Episode
AI vs Internet Transformation
February 19, 2026

AI adoption is accelerating faster than the internet era, and in this episode Neil and Eric break down what that means for jobs, brands, and businesses. They debate early vs late adoption, enterprise ...

Episode
Humans Are No Longer The Moat
February 18, 2026

Neil and Eric debate whether AI will replace talent or simply amplify it, reacting to claims that AI-first hiring will build lean $100M companies. They break down AI hiring strategy, AI talent vs expe...

Episode
4 Types of Workers Right Now
February 17, 2026

Neil and Eric break down the viral AI 2x2 chart: dead weight, slop cannons, steady hands, and turbo brains. They explain why AI amplifies judgment, how most marketers misuse AI for content and outreac...