In episode #578, Eric and Neil talk about more affordable marketing avenues. Tune in to hear how you can spend less money marketing your business. 

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How You Can Discover Affordable Marketing Channels That Have Huge Potential
• [00:40] It’s important to figure out who your target audience is and where they “hang out”.
• [00:58] Similar Web is a great way to see where your audience is. Alexa is another great option for this.
• [01:30] It’s important to see how people are using things.
• [01:45] The easiest marketing channels tend to get crowded fast, which causes cost to go up.
• [02:00] Similar Web will also tell you about email lists.
• [02:38] Neil likes to hit up websites directly.
• [03:14] Most people in the marketing world are doing online transactions, which means face-to-face meetings carry more weight.
• [03:54] Podcasting is underpriced attention.
• [04:05] Podcast advertising is affordable based on metrics Eric and Neil have used.
• [04:24] What’s old sometimes becomes new again.
• [04:35] Direct mail is making a bit of a comeback.
• [05:11] Neil pays for email blasts through various bloggers (he pays them to email their lists).
• [05:45] You can do outreach to the blogs to work out custom deals.
• [05:59] Only pay out Net 30 or Net 60.
• [06:10] That’s it for today!
• [06:13] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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