Episode #578
How You Can Discover Affordable Marketing Channels That Have Huge Potential
March 01, 2018

In episode #578, Eric and Neil talk about more affordable marketing avenues. Tune in to hear how you can spend less money marketing your business. 

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How You Can Discover Affordable Marketing Channels That Have Huge Potential
  • [00:40] It’s important to figure out who your target audience is and where they “hang out”.
  • [00:58] Similar Web is a great way to see where your audience is. Alexa is another great option for this.
  • [01:30] It’s important to see how people are using things.
  • [01:45] The easiest marketing channels tend to get crowded fast, which causes cost to go up.
  • [02:00] Similar Web will also tell you about email lists.
  • [02:38] Neil likes to hit up websites directly.
  • [03:14] Most people in the marketing world are doing online transactions, which means face-to-face meetings carry more weight.
  • [03:54] Podcasting is underpriced attention.
  • [04:05] Podcast advertising is affordable based on metrics Eric and Neil have used.
  • [04:24] What’s old sometimes becomes new again.
  • [04:35] Direct mail is making a bit of a comeback.
  • [05:11] Neil pays for email blasts through various bloggers (he pays them to email their lists).
  • [05:45] You can do outreach to the blogs to work out custom deals.
  • [05:59] Only pay out Net 30 or Net 60.
  • [06:10] That’s it for today!
  • [06:13] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Google’s huge flop with woke Gemini, Google’s search results getting worse, and Google News Showing Political Bias
February 27, 2024

In episode #2686, we delve into the issue of political bias in Google News and its implications on the information people consume. We refer to a study conducted by AllSides, revealing that 61% of the ...

Episode
What’s Changing in Paid, Brandformance vs Performance Marketing, It’s Impossible to Track the Customer Cycle & more
February 26, 2024

In episode #2685, Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the latest trends and changes in the world of paid advertising. The conversation delves into the need for marketers to take...

Episode
How I bought a podcast, The valuation of podcasts, The risk of being overtaken & more
February 23, 2024

In episode #2684, we delve deep into the value of podcasting, particularly from an M&A perspective as our guest, Ralph Burns, discusses purchasing a podcast and its impact on business. ...