Episode #574
How You Can Make Your Content Addictive
February 25, 2018

In episode #574, Eric and Neil explain what makes content addictive. Tune in to hear specific ways you can create addictive content. 

TIME-STAMPED SHOW NOTES: 

  • [00:27] Today’s Topic: How You Can Make Your Content Addictive
  • [00:52] Eric tends to follow long-form case studies.
  • [01:10] He likes reports, custom data, and short videos.
  • [01:28] Eric prefers Alex Becker’s content, because his videos are concise.
  • [01:42] Neil thinks evergreen content is addictive. It should have these factors: entertaining, educational, or actionable.
  • [02:06] Some visual aspect is always helpful.
  • [02:18] The “How a Car Engine Works” animagraffs is a great example.
  • [03:12] Brian Dean has a great SEO blog and Eric always reads his content, because there is always a unique spin.
  • [03:48] Bucket brigade: a format where each paragraph is two to three sentences max.
  • [04:15] Brian Dean attracts a lot of social sharing because of his great posts.
  • [04:35] Neil finds that people like text and images in one post.
  • [04:56] He is considering integrating podcast clips into his content.
  • [05:15] Keep testing your audience to see what they want; it will vary from industry to industry.
  • [05:35] Use BuzzSumo to find popular topics in your industry and to see when it was popular.
  • [06:15] Design is an important facet of addictive content.
  • [06:58] That’s it for today!
  • [07:02] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
In-House Creators Get Paid $200k To Make TikToks
December 10, 2024

In episode #2882, Eric Siu and Neil Patel discuss the significant salaries of in-house creators and the complexities of managing influencer relationships. They break down the ROI of various influencer...

Episode
How Monthly Webinars Transformed Our Business
December 09, 2024

In episode #2881, Eric Siu and Neil Patel reveal how to supercharge webinars with strategic topics and audience-first planning for maximum impact....

Episode
How to Make Your Agency Profitable in 2025
December 07, 2024

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion as Marcel Petitpas, CEO and co-founder of Parakeeto, shares stra...