In episode #566, Eric and Neil talk about the new Facebook Analytics tool. Tune in to hear why and how you should be using it.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How You Can Use the New Facebook Analytics
• [00:50] In the recent months, Facebook has added the ability to look at funnels.
• [01:23] Now, you have the ability to check on funnels through a dashboard.
• [01:37] Amplitude is a great tool in conjunction with Facebook ads.
• [01:55] Neil feels that the data is still really off.
• [02:20] Even when you’re looking at conversions in Google Analytics, the numbers are always higher.
• [02:40] You have to be able to cross-reference your data (either internally or externally).
• [03:00] It’s free and in your best interest to look at Facebook analytics even if the numbers are a little off.
• [03:12] Think of touch-points, as well; think of this as a way to get more insights from your Facebook marketing efforts.
• [04:00] You need to track email as well as revenue.
• [04:13] That’s it for today!
• [04:15] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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