In episode #1326, we talk about how you should measure your SEO efforts. You can no longer build your company through one channel, whether pay per click, social media, or SEO, and it’s important to understand how to think about these things together as well as separately. We speak to different metrics that can be used to keep track of SEO, which offer varying degrees of accuracy. Our conversation also covers how the relationship between paid marketing and SEO can either work in your favor or not. Lastly, we share some of our favorite tools for interpreting data, so for this and a whole lot more tune in to today’s episode!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How You Should Measure Your SEO Efforts.[00:38] How modern SEO involves a multichannel approach to converting traffic.
[01:18] Gauging SEO by looking at impression count, click count, revenue, and conversions.
[01:51] Whether to combine SEO with other marketing or keep it as a separate channel.
[02:07] Erroneously measuring SEO by rankings and keyword volume.
[03:12] Looking at traffic vs conversions as a good way of measuring SEO.
[03:18] Why looking at SEO blended with other metrics is inaccurate.
[03:41] Correlations between paid and SEO; when one benefits the other and vice versa.
[04:10] Tools for making use of your data: Google Analytics and Google Data Studio.
[04:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
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