Episode #1326
How You Should Measure Your SEO Efforts
March 19, 2020

In episode #1326, we talk about how you should measure your SEO efforts. You can no longer build your company through one channel, whether pay per click, social media, or SEO, and it’s important to understand how to think about these things together as well as separately. We speak to different metrics that can be used to keep track of SEO, which offer varying degrees of accuracy. Our conversation also covers how the relationship between paid marketing and SEO can either work in your favor or not. Lastly, we share some of our favorite tools for interpreting data, so for this and a whole lot more tune in to today’s episode!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How You Should Measure Your SEO Efforts.[00:38] How modern SEO involves a multichannel approach to converting traffic.
[01:18] Gauging SEO by looking at impression count, click count, revenue, and conversions.
[01:51] Whether to combine SEO with other marketing or keep it as a separate channel.
[02:07] Erroneously measuring SEO by rankings and keyword volume.
[03:12] Looking at traffic vs conversions as a good way of measuring SEO.
[03:18] Why looking at SEO blended with other metrics is inaccurate.
[03:41] Correlations between paid and SEO; when one benefits the other and vice versa.
[04:10] Tools for making use of your data: Google Analytics and Google Data Studio.
[04:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Andrew Chen
Google Analytics
Google Data Studio

Leave Some Feedback:

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Discover Latest Episodes

Episode
Is Cannes Lions worth it?, Ramp overwhelms Brex’s marketing, Gary Vaynerchuck says, “Advertising is now a ‘meritocracy’”
June 24, 2024

In episode #2764, we discuss the value of attending the Cannes Lions International Festival of Creativity, the importance of attending niche conferences for better ROI, Gary Vaynerchuk's perspective o...

Episode
The #1 Strategy to Break $1M as an Agency Owner
June 22, 2024

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Our discussion revolves around the challenges of maintaining quality while scaling a b...

Episode
Why rebranding is a mistake most of the time (ConvertKit to Kit), Google AI Overviews only impacts 15% of queries; down from 84%, Gary Vee on the #1 marketing opportunity in 2024, Why productized services are not actual services
June 21, 2024

In episode #2763, we discuss ConvertKit's rebranding to Kit and the potential drawbacks of the name change. We also touch on AI overviews in Google search results, the marketing opportunities of organ...