Episode #
How YouTube And Spotify Are Changing The Podcast Game #2409
March 26, 2023

In episode #2409, Neil and Eric talk about how YouTube and Spotify are changing the podcast game. You might think that with five to 10 million podcasts in existence, the world of podcasts is saturated, but that couldn’t be further from the truth. In fact, now is the perfect time to get into the podcasting space; tune into this episode to hear why! 

[00:21] Today’s topic: How YouTube And Spotify Are Changing The Podcast Game.

[00:27] The recent announcement made by Spotify impacts the discoverability of podcasts on the platform. 

[00:53] How YouTube is taking advantage of the podcast space. 

[01:03] Comparing the number of YouTube Music/Premium and Spotify subscribers. 

[02:01] The importance of having a video version of your podcast. 

[03:00] The number of podcasts that exist. 

[03:12] Figures that show how to podcast growth has been decreasing over the years. 

[03:42] Why Spotify is putting so much money into podcasting.

[04:31] Go out there and create a podcast! 

[04:48] Tools that you can use to repurpose your podcast content. 

[05:20] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:


YouTube Music

Exploding Topics

Joe Rogan




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Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

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Twitter @ericosiu

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