In episode #2771, we discuss Zapier’s $575M monthly organic traffic from ranking alternative and competitor keywords. Despite a $5B valuation and $250-280M ARR, we stress optimizing for revenue over traffic and the importance of reputation and customer service. We note Google’s AI overviews show fewer results, with less Reddit content and better performance from UGC and e-commerce content. 

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TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: How Zapier got $575m worth of SEO traffic, AI Overview data that will blow your mind, Google AI Overviews showing less often, with less Reddit, data shows

(01:00) How Zapier got $575m worth of SEO traffic

(11:21) AI Overview data that will blow your mind

(15:06) Google AI Overviews showing less often, with less Reddit, data shows

(17:42) That’s it for today! Don’t forget to rate, review, and subscribe!

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