Episode #
Humans Using AI Outperform Humans Without AI by a LOT (Case Study)
October 03, 2023

In episode #2571, we delve into a recent Harvard case study that looks at how humans using AI can outperform humans who aren’t using AI — by a large margin! With so many changes and advancements taking place in the realm of AI, it can be difficult to stay informed on how best to use this emerging technology. In today’s conversation, we share what we’ve learned from the latest Harvard study and unpack practical use cases for how you should be applying AI. Learn why it’s essential to have human intervention when using AI, how AI can benefit you in the long run, plus how to discern between the three categories of AI. Not every business will be able to fully leverage AI, but you should still explore what’s possible for your company. If you’re wondering about AI and how you can apply it in your business, then be sure to join us for today’s conversation!

TIME-STAMPED SHOW NOTES:

  • (00:00) Today’s topic: Humans using AI outperform humans without AI by a LOT (case study).
  • (00:07) The issues that arise when you use AI without human intervention.
  • (00:29) An overview of the case study on using AI to augment your work.
  • (02:41) How people overestimate AI in the short term and underestimate it in the long run.
  • (04:14) A breakdown of the numbers within the Harvard case study.
  • (05:02) Discerning between the three different forms of AI.
  • (05:38) Examples of practical use cases for AI that you may not have heard about.
  • (07:00) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Leave Some Feedback:

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Discover Latest Episodes

Episode
The Wells Fargo Client Retention Strategy That Actually Works
October 16, 2026

Some agencies win clients by inviting decision makers to Formula One boxes, but Neil prefers the way banks play the wine and dining game. Bank of America sent his CFO to a World Cup game with the hote...

Episode
ChatGPT Took Our YouTube Views From 800 to 15,000
October 16, 2026

Eric built thumbnail, editing and posting skills, and his long-form YouTube videos went from about 500 views to 15,000 to 25,000. Some of the team wouldn't use them, so they had to let people go, and ...

Episode
ChatGPT Plugins Added $500K ARR in Days
October 14, 2026

Someone added $500K in ARR in a week by putting their app in ChatGPT plugins, and Eric wants Carrot, Answer the Public and Ubersuggest in there too. Neil says that at scale, plugins help retention mor...