Episode #
If It’s Too Good To Be True, It Probably Is #2176
August 03, 2022

In episode #2176, we talk about the idea that, if it looks too good to be true, it probably is! Taking the example of the craziness happening in the crypto space right now as an example, we dive into the relationship between risk and return and how you can avoid getting burned. Tune in to hear about our experiences and hard-fought wisdom on the subject!

TIME-STAMPED SHOW NOTES:

  • [00:23] Today’s topic: If It’s Too Good To Be True, It Probably Is.
  • [00:27] The current bloodbath in crypto and what this exemplifies.
  • [01:52] Returns are never guaranteed, so beware!
  • [02:20] Understanding risk and return, and how to balance these.
  • [03:09] Why listening to your gut is not such a bad idea.
  • [03:41] Our own experiences of risky investments and learning the hard way.
  • [03:57] That’s it for today!
  • [04:00] Go to https://www.marketingschool.io/live to apply for our live event!

 

Links Mentioned in Today’s Episode:

 

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

 

 

 

Discover Latest Episodes

Episode
The AI Prompt That Writes $100k Sales And Email Copy For You
February 10, 2026

In this episode, hosts Neil and Eric break down how AI is changing copywriting, marketing, and hiring standards. They debate when AI helps versus when it creates lazy work, share real examples from hi...

Episode
10 Business Moats That Actually Protect Your Marketing
February 09, 2026

In this episode, hosts Neil and Eric break down 10 proven business moats that protect your marketing and drive long term growth. From switching costs and brand power to community, distribution, talent...

Episode
The K-Shaped Future of Work
February 05, 2026

In this episode, hosts Neil and Eric break down the K-shaped future of software engineering, marketing, and white-collar work in the age of AI. They explain why senior talent is winning while junior r...