Episode #
If We Could Only Have One Marketing Tool – Our Choice Is #2232
September 28, 2022

In episode #2232, Neil and Eric talk about the marketing tool they would use if they could only choose one. When it comes to identifying the most important marketing tool, there are a lot of options to pick from. Tune in to learn which tool we believe is more important than any other and what it has to offer.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: If We Could Only Have One Marketing Tool – Our Choice Is.
  • [00:32] Why AB tests are crucial to successful marketing.
  • [01:01] Learn what Neil’s top tool choice would be.
  • [01:07] Eric’s top tool and why he would choose it.
  • [01:38] Why experimenting is integral to creating leverage.
  • [02:08] Why creating a culture of experimentation is so important.
  • [02:58] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [03:05] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

 

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

Discover Latest Episodes

Episode
10 Business Moats That Actually Protect Your Marketing
February 09, 2026

In this episode, hosts Neil and Eric break down 10 proven business moats that protect your marketing and drive long term growth. From switching costs and brand power to community, distribution, talent...

Episode
The K-Shaped Future of Work
February 05, 2026

In this episode, hosts Neil and Eric break down the K-shaped future of software engineering, marketing, and white-collar work in the age of AI. They explain why senior talent is winning while junior r...

Episode
Revenue Per Employee Is Skyrocketing
February 04, 2026

Neil and Eric break down why revenue per employee is exploding and what AI means for the future of work, education, and careers. They unpack ARR per FTE trends, why top companies need fewer people, an...