Episode #
If You’re Not Adopting AI, F**k You. You Will Be A Burden On Society, Unilever To Hire 20-30x More Influencers, How We’re Handling Influencer Pitches, LLM Marketing Will Be Controlled By The Brand Side, Not SEO., How To Triple Your Form Conversion Rate
June 18, 2025

In this episode #2990, Eric Siu and Neil Patel discuss why adopting AI is essential, the tension between optimism and pessimism in business, and how to navigate chaos. They explore the growth of influencer marketing, B2B CTV advertising, and the evolving role of branding and AI in strategy. The episode wraps with thoughts on how media shapes public perception and business decisions.

TIME-STAMPED SHOW NOTES

(00:00) The Importance of AI Adoption

(02:14) Optimism vs. Pessimism in Business

(05:52) Navigating Chaos in Business

(06:21) The Rise of Influencer Marketing

(10:01) B2B CTV Advertising Insights

(11:11) Branding and AI in Marketing

(17:01) Media Influence on Business and Society

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

Connect with Us:

Single Grain << Eric's ad agency

NP Digital << Neil’s ad agency

X @neilpatel, @ericosiu

Instagram @neilpatel, @ericosiu

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