Episode #
Instagram’s Algorithm Revealed
June 17, 2023

In episode #2485 Instagram’s algorithm is revealed through Neil and Eric’s analysis of the Instagram Ranking Explained blog (plus some other information that Instagram might not be so open about sharing!). From how they rank everything from Feed to Reels, tune in today to hear it all.


  • [00:00] Today’s topic: Instagram’s Algorithm Revealed.
  • [00:25] The blog that inspired today’s episode. 
  • [01:20] Understanding how Instagram ranks Feed.
  • [03:09] An explanation of how Instagram ranks Stories.
  • [04:58] How the Instagram algorithm responds to likes by friends versus likes by strangers.
  • [06:51] The importance of velocity when it comes to Instagram’s Explore. 
  • [08:49] Instagram’s approach to ranking Reels. 
  • [09:01] That’s it for today! Don’t forget to rate, review, and subscribe!

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