Episode #
Is Becoming A Bestselling Author A Waste Of Time? #2541
August 22, 2023

In episode #2541, we question whether books truly aid in marketing efforts. As experienced authors ourselves, we share our perspectives on the impact of books on generating revenue and improving marketing strategies. Exploring both successful and less effective book examples, we discuss the challenges of keeping content relevant in rapidly changing industries. Tune in to discover the pros and cons of using books as a relationship platform, and whether writing a book is worth the investment in today’s marketing landscape.
TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: whether books really help with marketing.

[00:10] Reflecting on our books’ contribution to generating revenue.

[00:54] Under what circumstances a book might have a substantial impact on marketing?

[01:23] Does selling books translate to business growth?

[04:53] The benefits of writing books.

[05:15] Are there better ways to generate leads and improve deal flow?

[06:33] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Hustle: The Power to Charge Your Life with Money, Meaning, and Momentum

Leveling Up: How To Master The Game of Life

The YouTube Formula

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

X @neilpatel 

X @ericosiu

Discover Latest Episodes

Episode
Is This the Best Vibe Coding Design App?
October 28, 2025

Hosted by Neil and Eric, this episode dives into real-world CRO workflows, using Spiralyze-style A/B test insights to guide changes, and rapid AI prototyping with Alloy.app to keep designs on-brand wi...

Episode
GEO is not different than SEO. BUT…
September 18, 2025

In this episode, Eric and Neil break down the evolution of SEO into GEO, AEO, and LLMO, and why marketers must adapt to shifting client demands. They explore how platforms like Reddit and YouTube now ...

Episode
What to Do If Someone Copies Your Product?
September 17, 2025

In this episode #3042, Eric and Neil break down the competitive landscape and market positioning, the role of personalization in advertising, and hiring strategies that spotlight candidates with prove...