Learn Marketing from Neil and Eric Get Started
Episode #1289
Is Copying a Shameless Tactic?
February 10, 2020

In episode #1289, we ask whether copying is a shameless tactic in marketing. Copying is part and parcel of the marketing game, we can see so many examples of companies copying each other wherever we look. From the biggest to the smallest names out there, they all do it. That does not mean there are not better and worse ways to copy! Tune in to hear our take on how you can keep up without selling out.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Is Copying A Shameless Tactic?
  • [00:39] Marketing is all about competition, so what are the rules?
  • [00:59] The feature on ClickFlow that sparked these questions around copying.
  • [02:07] The logic behind Eric’s decisions to add this feature to ClickFlow.
  • [03:29] Someone will copy you, it is only a matter of time.
  • [05:24] Elevating the customer experience; looking at the example of Amazon.
  • [06:02] Accepting the nature of marketing and working to retain customers.
  • [06:44] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

Discover Latest Episodes

Episode #1299
Trump Spent $19.4M On Facebook Ads in 2019 (Our Thoughts)
February 20, 2020

In episode #1299, we discuss how Donald Trump spent over $19 million on Facebook advertising in 2019! This huge amount of money, that dwarfs the democratic budget, is symptomatic of the current media ...

Episode #1298
7 SaaS Trends for 2020
February 19, 2020

In episode #1298, we share seven trends in the software as a service space! From free tools and customer experience improvement to thought leadership and the move towards platforms, following these tr...

Episode #1297
What Works Better For Affiliates? Niche Or General News?
February 18, 2020

In episode #1297, we ask what works better for affiliates, niche content or general news? There are a number of different routes you can take with your affiliate marketing, from very general to very n...