In episode #2479, we discuss whether Google is sending fewer clicks to websites. The statistics and analytics around Google’s search results have continued to shift and evolve over the years, with the latest data suggesting impressions are up and clicks are down. Tune in to hear what this means for Google, SEO, and your business!
TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Is Google Sending Fewer Clicks To Websites?

[00:06] What the data suggests about Google traffic.

[00:43] Movement in the statistics; what we have noticed.

[01:06] Evolving online behavior across different platforms.

[01:51] More direct information on the results page and fewer click-throughs.

[02:20] What do these trends mean for Google’s revenue moving forward?

[04:05] Laying out the amounts that Google makes from their ads.

[05:01] That’s it for today! Don’t forget to rate, review, and subscribe!

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Danny Sullivan 

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