In episode #1342, we share how Google might be stealing half of your potential traffic and how to get it back. The key is to diversify by having several different channels through which traffic can flow and thus not relying solely on SEO. Tune in to hear how you can keep gaining traffic despite Google’s competing efforts! 

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Google Might Be Stealing Half Your Traffic and How To Get It Back. 
[00:53] A recap of Jumpshot’s study about SERPs and Google redirecting traffic.  
[01:45] Keep in mind that Google will continue to direct traffic for their benefit. 
[02:11] Stick to the fundamentals and best practices like driving traffic through SEO. 
[02:21] Focus on your own destiny by creating something independent of other channels. 
[03:02] Diversify and go omnichannel so that you have several streams of traffic. 
[03:41] Optimize what you are ranking for or the text in your featured snippet.
[03:45] Consider optimizing your title and meta description by using Clickflow.
[04:06] Test out your copy and make it as persuasive as possible using Twitter. 
[05:12] How the FAQ page schema can improve your ranking and increase traffic. 
[06:30] That’s it for today!
[06:32] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

SparkToro

Rand Fishkin

Moz

Ubersuggest

Clickflow

Google Search Console

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