Episode #157
Is Guest Posting Still Worth It?
January 04, 2017

In Episode #157, Eric and Neil discuss whether guest posting is irrelevant or still effective. Guest posting today works differently than it did before – its main ROI is not to build links, but to deliver value and drive those leads. Listen as Neil and Eric discuss how to best utilize guest posting for your marketing needs.

Time Stamped Show Notes:

  • 00:28 – Today’s topic: Is Guest Posting Still Worth It?
  • 00:44 – Guest posting is posting on other websites for link building purposes
  • 01:30 – It’s still worth it
  • 01:48 – Before, guest posters get author accounts
  • 02:00 – Now, if you’re given an author account, it will be in a sub-page without indexes
  • 02:32 – DON’T waste your time guest posting for links anymore
  • 02:41 – Focus on guest posting to drive leads
  • 03:13 – Neil talks about his friend, Jason, who specializes in guest posting
  • 03:57 – You will see little to no results on your first 6 months of guest posting
  • 04:00 – It takes a year to get traction
  • 04:29 – Eric shares an article he wrote about YouTube advertising
  • 05:33 – Guest posting has it’s ROIs
  • 05:53 – Focus on delivering value
  • 06:19 – Yields from guest posting will definitely take time
  • 06:41 – That’s it for today’s episode!

3 Key Points:

  1. Guest posting is STILL relevant as a marketing tool.
  2. Do NOT focus on link building – it’s about driving those leads.
  3. Make sure you are delivering VALUE in your posts.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Syed Balkhi’s Unconventional Wealth Building Strategies
February 21, 2024

Syed Balkhi and Eric Siu discuss the power of compounding and the importance of maintaining friendships with other high performers. Syed shares his philosophy of giving unconditionally and compounding...

Episode
Sora causes Adobe to lose $18 billion dollars in 1 day, The best way to make money in AI isn’t to create something like ChatGPT…
February 21, 2024

In episode #2682, we discuss the impact of OpenAI's Sora on the marketing and business world. We highlight the significant loss in market cap experienced by Adobe stock after the announcement of Sora....

Episode
The future of marketing agencies, How to increase your agency’s value, & more
February 20, 2024

In episode #2681 of Marketing School, hosts Eric Siu, Neil Patel, and Ralph Burns along with Kasim Aslam from the Perpetual Traffic podcast delve into the future of agencies and the evolving landscape...